OK Go has built its reputation on impressive and well-choreographed music videos and their latest, released on Monday, does not disappoint. It’s a stunning, single-take video using amazing drones.
The video is set to their new single “I Won’t Let You Down,” which appears on their new album, Hungry Ghosts. The song plays second fiddle to the video, which features amazing choreography.
At the beginning, the group is simply in a studio, but they take motorized Honda scooter chairs outside and the video opens up completely. Suddenly, the drone-mounted camera pulls back and we see more and more dancers enter the frame.
The video was directed by Morihiro Harano, who brought the group together with Honda’s ad agency, reports Billboard. They then worked with Japanese choreographer Airman.
The drone takes the camera above the clouds, with several added moments of just quiet images of Japan. Singer Damian Kulash told Billboard that this was inspired by the Beatles, who would often add little moments to the end of their songs. “I wanted something that packed a bit more entertainment even after the main part was over,” he told the site.
In just two days, the video has garnered 2.78 million views, so it looks like the group has another hit on their hands.
image courtesy of Jennifer Graylock/INFevents.com
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